Recently FANO, Florida Association of Nonprofit Organizations and the FDMS, Florida Direct Marketing Association conducted this March 19th for the 3rd Annual Southeast Nonprofit Marketing Conference.
Nonprofits, agencies, a board members/volunteers for nonprofits and marketers, benefited from this conference. The topics ranged from Mailing Strategies and Solutions, Fundraising, MySpace, Twitter, Google for Nonprofits with YouTube Insights, Search Marketing Tactics and Strategies.
3rd Annual Southeast Nonprofit Marketing Conference Thursday, March 19, 2009 Westin Hotel, Cypress Creek 400 Corporate Drive, Fort Lauderdale, FL 3rd Annual Southeast Nonprofit Marketing Conference Agenda 8:30 am – 9:00 am Registration Check-in and Networking 9:00 am – 9:10 am Welcome 9:10 am – 10:05 am “Mail Smarter, Not Less Presentation” by Maciej Przbylowski of Carl Bloom Associates. 10:05 am – 10:45 am “Helping Nonprofits Use MySpace” by Jenn Bove of MySpace 10:45 am – 10:55 am QUICK/SHORT Break 10:55 am – 11:35 am “Social Media: Giving Birth to Cause (Brand) Advocates” by Melissa Goodis of Crispin, Porter & Bogusky 11:35 am – 12:15 pm “Twitter for Treats and Outreach” by Mande White of FreeSocialMediaHelp.com 12:15 pm Adjourn to next room 12:25 pm – 12:30 pm FANO/FDMA Introductions 12:30 pm – 1:10 pm “Google for Nonprofits and YouTube Insights” by Maria Harrison of iCLARITY 1:10 pm – 2:10 pm “Inexpensive Search Marketing Tactics and Strategies to Benefit From in Any Economy.” by Joe Laratro of Tandem Interactive 2:10 pm – 2:15 pm Raffle/Adjourn Welcome to the FANO, Florida Association of Nonprofit Organizations and the FDMS, Florida Direct Marketing Association 3rd Annual Southeast Nonprofit Marketing Conference. About FDMA Florida Direct Marketing Association The FDMA has over 200 members, including catalogers, Internet retailers, financial services providers, publishers, book and music clubs and retail stores. “Direct marketing” is the art and science of sending one-to-one promotional messages directly to consumers, which allows marketers to measure response rates and campaign effectiveness. FDMA regular monthly luncheons are held on the third Thursday of each month at the Westin Hotel in Fort Lauderdale. New members attend their first luncheon for free. Special membership rates are available for nonprofit organizations. TO JOIN CALL 786-357-3275 www.fdma.org About FANO Florida Association of Nonprofit Organizations The Florida Association of Nonprofit Organizations (FANO) was founded in 1990 by nonprofit leaders to enhance the well being of all people and communities in Florida by building the capacity of the private nonprofit sector. As a statewide resource center and professional network for staff and board members of 501 (c)(3) nonprofits in Florida, FANO assists Florida’s 42,389 nonprofits in strengthening their leadership, management, financial and public policy capacity to reach their missions. FANO is the home of the Certificate in Nonprofit Management. TO JOIN CALL 305-557-1764 www.fano.org 9:10 am – 10:05 am “Mail Smarter, Not Less Presentation” by Maciej Przbylowski of Carl Bloom Associates. Come hear Maciej Przybylowski of Carl Bloom Associates Advanced Fundraising Solutions present “Mail Smarter Not Less.” Now is the time to reflect on techniques that help you to thrive in a softening marketplace and increasing postage rates. The main focus points you will walk away with are: Zip Performance Index to improve acquisition, successful use of segmentation, use of personalization to improve response, campaign integration with other channels, ask string modification to improve revenue, and MiniMo. Maciej Przybylowski, Carl Bloom Associates MASTER OF SCIENCE IN DIRECT MARKETING 2006, Mercy College, Dobbs Ferry, New York, MASTER OF SCIENCE IN ECONOMICS 2001 – Class Valedictorian, and University of Economics, Poznan, Poland. Maciej’s MS thesis in Economics was on trend analysis at the commodity exchange and his MS thesis in Direct Marketing studied Customer Relationship Management, concentrating on Loyalty Building – a key component in fundraising. His name, pronounced "magic", is quite fitting. He magically turns mountains of statistics into critical answers to important fundraising questions, which ultimately guide decisions for future productive membership campaigns. As technician and creator of the valuable and sophisticated reports, graphs and charts issued to CBA clients, Maciej’s work saves them money and helps them avoid making uninformed decisions. No one can afford to “wing it” these days. Maciej’s reports show fundraisers: • How to find the most productive prospects on acquisition lists • How segmentation targets those who respond best to specific asks • The value and necessity of Long Term Analyses • Comparative year-to-year retention reports (by expire and effort) • How to maximize add gift marketing to previous givers and non-givers • Annual cumulative Actual vs. Budget reports • CBA customized reports to meet individual client’s information needs Maciej’s Zip Performance Index (ZPI) reports show that mailing to an entire list without special selections can be inefficient. ZPI reports the profitability of every zip code in a mailing and shows how to eliminate the 15% to 20% that produce nothing. Don’t base your critical marketing decisions on only “part of the picture.” First generation statistics are not enough, you should learn how donors are likely to act for years to come. Beside numbers, Maciej’s other interests include: swimming (he's a member of US Masters Swimming), bee keeping, photography and gourmet cooking. He and his lovely wife, Marzena. CLICK HERE FOR THE POWERPOINT PRESENTATION 10:05 am – 10:45 am “Helping Nonprofits Use MySpace” by Jenn Bove of MySpace
Over 100 million members and growing every 2 seconds…. MySpace. Is your organization on MySpace? Whether it is a non-profit or for profit, your organization can be successful in creating your own pages, growing your friends (donors/clients), reaching out to possibly a new demographic and making it your new advertising platform. At this session, Jenn Bove of MySpace will present the “Best Practices for Non-Profit Organizations on MySpace” where she will cover: design, comments, friends, blogs, bulletins, fundraising, calendar, do’s and don’ts and examples of current non-profits on MySpace. Even if you have a current MySpace page, you will walk out with new tips and strategies for your success. MySpace is YourPlace to new successes for your non-profit. Not in the non-profit world; you too will benefit from this session whether using MySpace for personal or business use. (Morning session.)
Jenn Bove, MySpace Jenn Bove has been at MySpace for two and a half years. Prior to that, she worked at Yahoo has been in the online space for 13 years. She volunteers at the Humane Society, volunteers in the Caribbean for the ASPCA and is about to become a Big Sister as part of the Big Brothers Big Sisters program. Currently she is the Senior Regional Manager at Fox Interactive Media (MySpace). Prior to that she held the position of Senior Account Executive at Yahoo!, Regional Sales Manager at BabyCenter , and Senior Business Development Manager at DoubleClick. Her experience in Business Development and Advertising Sales with leading media companies including MySpace (Fox Interactive Media), Yahoo, and The Discovery Channel makes her one of the top experts in South Florida. Her advise based on her extensive background in developing high impact marketing solutions for clients is something all nonprofits can take to the bank. CLICK HERE FOR THE POWERPOINT PRESENTATION 10:55 am – 11:35 am “Social Media: Giving Birth to Cause (Brand) Advocates” by Melissa Goodis of Crispin, Porter + Bogusky Don't end with your MySpace strategy...there is still more. Learn the various online tactics your organization can leverage to gain traction in the social networking space. There are a myriad of ways organizations can utilize social media to drive engagements whether you have a large budget or no budget at all. Melissa Goodis from Crispin Porter + Bogusky presents "Social Media: Giving Birth to Your Cause Advocates" where you will learn a few of the newest ways to engage the social user and activate them as a cause advocate. Melissa Goodis Melissa Goodis is a member of the Crispin Porter + Bogusky team. CP+B is, a member of publicly-traded MDC Partners (MDCA), is an advertising agency that currently employs around 700 people. The agency is headquartered in Miami, Florida, with a growing "co-headquarters" in Boulder, Colorado and additional offices in Santa Monica and London. CP+B experienced rapid growth in the late 1990s and early 2000s, achieving notoriety on the strength of work for Burger King, BMW MINI, and truth. The agency’s client list includes Burger King, Volkswagen, Coke Zero, Microsoft, American Express OPEN, Sprite, Geek Squad and Domino's. As an agency, they are known for using viral marketing techniques, including the Burger King Subservient Chicken campaign. Most recently the agency created a high profile television spot for Microsoft featuring Jerry Seinfeld and Bill Gates (in the U.S. release). On December 15, 2008, Crispin Porter + Bogusky was named Creativity's agency of the year. CLICK HERE FOR THE POWERPOINT PRESENTATION 11:35 am – 12:15 pm “Twitter for Treats and Outreach” by Mande White of FreeSocialMediaHelp.com What does Barack Obama, Britney Spears, Congress, Planned Parenthood, Greenpeace, Amnesty International and Mande White have in common? They each use Twitter--- the social networking site that communicates to its ‘followers’ via mini blogging. During this session, “Twitter: Tweets for Treats and Outreach.” Mande White will highlight the basics to fundraising strategies to driving followers to your site for additional broadcasted information in the tweet. Tips and Strategies presented can also be used in the for profit business world, as well. Mande White, Social Media Consultants
With over 10 years experience as a marketing professional Mande has developed extensive knowledge about various forms of direct response marketing (lead generation) and successfully implemented numerous campaigns for clients offline as well as online.
Because of her MBA background she has the ability to not only tactically implement strategies but also take a look at the big picture. She helps clients work with make sure they have the processes and procedures in place to be successful. Staying on top of new cutting edge techniques (social media, micro-blogging, video) and figuring out ways to demonstrate ROI is not only her job but her passion.
Mande grew up in Denver, Tulsa, and Dallas. She has worked for Listdata Computer Services; Media Whiz; Polestar Education; Southwest Management Association; Goodbody's PilateSystem; and Susan G Komen Foundation. She attended University of Texas at Arlington; and Trinity Valley Community College
CLICK HERE FOR THE POWERPOINT PRESENTATION 12:15 pm Adjourn to next room 12:25 pm – 12:30 pm FANO/FDMA Introductions 12:30 pm – 1:10 pm “Google for Nonprofits and YouTube Insights” by Maria Harrison of iCLARITY
From Myspace to Twitter to Google. Maria Harrison of iClarity will discuss “Google for Non-Profits with YouTube Insights” where non-profits can take advantage of Google including Google Grants, which allows you to reach your supporters with free online advertising, how to collect donations online and process them for free through Google, and how to improve your overall operations and raise awareness of your non-profit through free Google applications which include YouTube.
Maria Harrison - iClarity iClarity was established to provide businesses with interactive marketing consulting, strategy and implementation services focused on client acquisition and retention. Services include interactive media planning and buying, social media strategy and implementation, affiliate marketing strategy and implementation, email strategy and implementation and more. iClarity’s principal, Maria A. Harrison, is a ten year Internet industry veteran with experience in online marketing strategies, creating online marketing plans, and online media buying plans, web site usability, email marketing, affiliate marketing, search engine marketing and more. Most recently, she served as the Vice President of Marketing for The Laredo Group, an industry leader in training companies on how to buy and sell interactive advertising. Prior to that, Maria was the Director of Online Marketing for Interval International, an InterActive Corp (IAC) company and often served as an interactive marketing consultant for IAC’s new business opportunity unit. At Interval International, Maria was directly responsible for new customer acquisition for their condominium and other third party resort products. Maria was one of the founding board members and served as president of the South Florida Interactive Marketing Association from 2005-2006 and continues to serve as a board member and advisor to the association. She started her career in 1997 as an Interactive copywriter and marketing strategist for Internet Solutions Worldwide, Inc., the largest reseller/partner for AT&T web design and development. She later founded and operated Key Promotions, Inc., a private web consulting firm for small to medium sized clients as well as national companies and organizations such as Barbizon International Modeling, the National Cancer Health Institute, and others. She holds a Bachelors of Arts degree in Communications from Rhode Island College. CLICK HERE FOR THE POWERPOINT PRESENTATION 1:10 pm – 2:10 pm “Inexpensive Search Marketing Tactics and Strategies to Benefit From in Any Economy.” by Joe Laratro of Tandem Interactive
You know where to find yourself and your organization, but do others? Are you missing out from that $1,000,000 donor, next board director/volunteer or prospective member not finding you? Well, Joe Laratro of Tandem cannot guarantee he will find you that $1,000,000 donor, but he can show you how people can find you on the web. Joe Laratro, an internationally renowned internet search marketing expert, will discuss “Inexpensive Search Marketing Tactics and Strategies to Benefit From in Any Economy.” In this session, you will learn very inexpensive, but effective ways to write content for your Web site to increase natural search traffic. This traffic is relatively free. And the more ‘natural’ traffic a site benefits from, the more it is likely to reduce the costs of other types of traffic generation and for people to find you on the web.
Joe Laratro, Tandem Interactive Joe Laratro is a recognized and leading expert in the Search Engine marketing Industry. For more than 6 years, Mr. Laratro served as the Chief Technology Officer at one of the world's largest and most experienced Search Engine Marketing and Optimization firms, based in Boca Raton, FL. He joined the Company in 2000, bringing over 11 years of Computer and Internet-related experience. Mr. Laratro’s work encompasses all facets of search engine marketing including optimization, natural search, pay per click management, paid inclusion, ROI analysis, and Web analytics. In 2006, Mr. Laratro founded Tandem Interactive to move beyond the click. His mission for Tandem Interactive is to work together with clients for web site success through online marketing strategies that will drive bottom line results. These strategies include local search marketing, pay-per-call lead generation services, blogging, analytics, conversion consulting, PR, social media marketing, online reputation management, usability consulting, search engine marketing training and education, and search engine marketing department formation and development. As one of the first 100 certified Google AdWords Professionals, a contributor to the founding of the Yahoo! Strategic Provider Program, and a certified Yahoo! Strategic Provider Ambassador Mr. Laratro continues to prove that he is on the cutting edge of industry developments. In March of 2006, he was invited, as one of only twenty professionals, to sit on the MSN adCenter Search Council. Mr. Laratro is a highly regarded expert in the industry and is an active speaker at industry events including Webmaster World and Search Engine Strategies (SES) Conferences. He sits on the Advisory Board and is the lead moderator and speaker liason for Pubcon. He has developed and taught Search Marketing Training for the DMA, SEOClass, Network Solutions, and the University of San Francisco. Mr. Laratro has been quoted in numerous articles in Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. During his career, Mr. Laratro has serviced over 5,000 web sites spanning an array of companies including Fortune 500s, privately held mid-tier corporations, and cottage industry businesses. He is currently the president of the South Florida Interactive Marketing Association (SFIMA.com). Mr. Laratro is also a graduate of University of Miami and is MCSE, MCT and CCA certified. CLICK HERE FOR THE POWERPOINT PRESENTATION 2:10 pm – 2:15 pm Raffle/Adjourn |
